What key performance indicators (KPIs) should I monitor?

The most important KPIs vary by industry, but many business owners regularly monitor revenue, gross profit, net profit, cash flow, accounts receivable, customer retention, employee turnover, marketing performance, average transaction value, and operating expenses.

Rather than tracking dozens of reports, identify a handful of meaningful measurements that help you recognize trends and make better business decisions.

What gets measured is far more likely to improve.